Fruit and Form of McVitie’s highlights importance of sports and fitness

Hundreds of women participate in sports & wellness day at Dubai Ladies Club.

Over 350 women belonging to different age groups and nationalities participated in a sports and wellness day organised by “Fruit & Form”, the new low-calorie snack for women from McVitie’s, in collaboration with Dubai Ladies Club, a member of Dubai Woman Establishment.

This special activity day was packed with different kinds of sports activities, such as aerobics, belly dancing, Aqua Aerobics, Pilates, massage and other activities that help maintain fitness among women.

"Our aim in organizing such an activity in cooperation with Dubai Ladies Club was to directly take our core message of providing the right and healthy nourishment to women on the go," said Ali Jaber, Regional General Manager- Middle East, McVitie’s.

"Today’s women pack an amazing lot of activity in a day, including office work, PTA meetings, household chores, beauty salon appointments, gym workouts or just shopping with friends. In all this rush, they tend to snack on fatty and cholesterol loaded foods. We used the occasion to demonstrate how ‘Fruit & Form’ helps women stay energetic and fit," added Ali Jaber.

Madelaine Stocks, Wellness Manager at Dubai Ladies Club, commented: "The sports and fitness day turned out to be a fun day with an important message – fitness is the key to a happy life. We were delighted to host an action-packed event that provided a great occasion for women to socialize and exercise, whilst enjoying some fresh air by the sea in the beautiful gardens of Dubai Ladies Club."

The new biscuit snack is a blend of fruit, cereals and grains. Each biscuit contains just 55 calories* and less than 10 per cent fat. It is available in three fruity varieties – ‘Forest Fruit’, Pear & Chocolate and Apple & Apricot.

Fruit & Form is the ultimate wholesome and light snack for the modern woman who puts a premium on balancing her professional, social and family life, while helping her retaining her good looks, confidence and poise.